July 1st is a major moving day in Quebec, often synonymous with an exciting time when many households change homes! 12% of all moves take place on this symbolic day ! But did you know that this is also a crucial time to recycle refrigeration and air-conditioning appliances? We estimate that over 300,000 appliances are abandoned on the sidewalk every year . It’s an alarming figure that requires special attention.
“It’s very harmful to leave your appliance on the curb. The massive abandonment of refrigerators and air conditioners on sidewalks is a threat to our planet. GoRecycle is committed to ensuring responsible recycling of refrigerators and air conditioners throughout Quebec.” QUB Radio.
That is why we took part in a media outreach aimed at raising public awareness of the best recycling practices. Our General Manager, Jules Foisy Lapointe, undertook several interviews in various Quebec media to remind people of the best practices and raise awareness of the environmental damage caused by the irresponsible abandonment of these appliances.
We are proud to report that our outreach generated excellent results:
- Over 47,000,000 media coverage
- 55 media mentions, articles and interviews
- 15 interviews given by Jules Foisy Lapointe
- 3 reprints of the open letter signed by Jules Foisy Lapointe